About Me
I'm a...
Research-focused healthcare marketer who strategizes and creates user- and business-centric marketing campaigns for medical products, services, and communities.
Experience
Marketing Lead
Peer Collective - January 2022 to Current
- Collaborated with a UX Researcher to develop core brand messaging pillars and emotional/function benefits for Peer Collective's high value users and customer segments to increase conversions.
- Created a content framework that resulted in a 2593.75% growth in views on Peer Collective's TikTok account which increased brand awareness.
- Initiated and managed the communication between Peer Collective's founder/CEO and outreach prospects to secure partnerships.
- Identified and leveraged the tone of Peer Collective's high-value target personas in ad campaigns and content strategies to increase brand awareness and user retention.
- Worked within the constraints of a pre-seed startup budget.
Founder & Developer
My Therapy Buddy - September 2020 to Current
- Utilize user feedback to identify and prioritize web-app bug fixes and future developments
- Develop and manage back-end and front-end website and web-app functions
- Strategize, create, and publish a series of mental health workbooks that are distributed across select US classrooms
- Allocate grant money to marketing, development, and growth strategies
- Apply for grants to fund the maintenance and growth of current and planned projects
Marketing Director
Classic Travel - July 2018 to August 2019
- Contributed to marketing effectiveness by identifying short-term and long-term issues and recommending strategies to increase conversions and customer loyalty.
- Maintained relations with clients and suppliers by organizing and developing specific client-relations initiatives at annual meetings, trade associations, and seminars.
- Provided short- and long-term market forecasts by directing market research collection, analysis, and interpretation of market data.
- Maintained professional and technical knowledge by attending educational workshops, reviewing professional publications, and participating in professional organizations.
- Strategized and executed growth and content marketing tactics to increase brand awareness and customer retention.
Skills
- Agile Methodologies
- Adobe Photoshop
- Customer Relationship Management (CRM)
- Digital Marketing
- Email Marketing
- Google Ads
- Google Analytics
- Growth Strategies
- Market Research / Market Analysis
- New Business Development
- Product Development
- Proposal Writing
- SEO Copywriting
- Software as a Service (SaaS) Development
- Stakeholder Engagement
Tools
- Adobe CC (Photoshop, After Effects, InDesign, Lightroom)
- Ahrefs
- Airtable
- Clickup
- Frase.io
- Mangools SEO
- Slack
- WordPress
- WriterZen
Education
MS. Policy Analysis and Entrepreneurship in the Health & Life Sciences (MPA)
Vrije Universiteit Amsterdam - 2022
Specialization in Science Communication
